Penny Wolff has crafted a niche in the realm of Specialty Coffee in Brisbane and beyond. Having worked heavily in the arts, as a teacher and academic in a past life, Penny brings a creative and educative touch to mastering the craft of all things coffee, with sippers leaving Wolff Coffee Roasters, Dandelion & Driftwood, Queen of Pops and Big Bad Wolff Espresso Bar with a sparkle in their eye and a little more coffee knowledge under their hat. With an Australian Barista Championship award up her sleeve, Penny has judged at numerous World Barista Championships and the World Latte Art Championships.
Focusing heavily on branding development, culture and marketing strategy, Penny has created three very distinct brands in the retail coffee and tea sector. Within these three businesses she finds particular interest in decoding the palate of customers, discovering similarities and differences in sensory development. The creation of Wolff College of Coffee has been a great platform to create new courses that keep the flow of knowledge moving.
Entrepreneurship is a way of life for Penny now, every new opportunity that she embarks upon, her goal is to innovate or create a little bit of "wow" that can be appreciated by others. From her experience thus far, the key has been to always identify a little gap in the market, take the risk and go for it.
Penny's mantra is to "Act with intention, integrity, persistence & you will make a mark on this world".
She strives to continue to pursue new ventures through which to challenge herself, and seek opportunities to develop or share her skills and knowledge. She strives to be a female leader in her industry and as an entrepreneur she believes it is necessary to continue to take on challenges personally and professionally. Dancing CEO's is a great example of this.
Advocating strongly to support women where she can, philanthropy is also very important to Penny. The act of giving to others unconditionally is paramount to her. She believes that unconditional giving inspires everyone, whether you give of yourself, your time, your money or something else of value. Penny affirms that "Your greatness is not what you have in life, but what you give to others".
HOW WILL YOUR GIVING HELP WOMEN'S LEGAL SERVICE?
Every year Women's Legal Service helps thousands of women and their children who experience domestic violence.
But capacity constraints mean that 1 in 3 women who reach out still cannot be assisted.
Every dollar raised through Dancing CEO's will mean that more women and their children will have the chance to reach safer tomorrow and a safer future.